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Taylor Swift's Eras tour isn’t merely a set of concerts; it is an epic experience. Her Singapore stint last week saw over 300,000 attendees, with a significant majority flying in. That is magnetic influence. But what makes Swift a global sensation?
Swift had me thinking on the three lessons that leaders can learn from her:
Embrace Vulnerability
Swift's distinctiveness lies in her vulnerability. Through her music, she unravels her life, inviting fans into her world. Taylor has had significant ups and downs - break-ups, run-ins with fellow artists and dry patches as a musician. But she does not shy away from sharing these less-than-perfect times with her fans. She in fact gives them a window into most vulnerable moments through her melodies. This direct line from artist to audience isn't just about music; it's about shared experiences. Swifties don't just jive with the songs; they resonate with her life, be it glorious or pockmarked.
Stay Authentic
Swift is genuine. In an era where authenticity often gets lost in the digital shuffle, she stands out. Taylor crafts her songs from real emotions and experiences, making her relatable. This genuine connection has transformed her fans into something much more valuable: a devoted community. A highly-educated Swiftie from India said she penned a note of gratitude to Taylor for giving her strength in her thesis. With music that speaks volumes, Taylor has amassed a fortune of a Billion+ behind her core endeavor of music, a feat most other artists only pull off via side hustles.
Make Meaning
Swift elevates her music to a form of personal expression, it is her mode of making meaning of her own life experiences. Her craft goes beyond entertainment; it is a lifeline for fans seeking understanding and companionship, navigating ambition and accomplishment in their own journeys. A Filipino Swiftie who was one amongst the 220,000 who flew in to Singapore to attend Eras, blew me away with this quote "being a Swiftie means being true to yourself and standing in one’s own power." A telling testament to Swift's influence beyond music.
Conclusion
Swift's influence is derived from her authenticity, vulnerability and meaningful craft. Her approach, focusing on self-expression and authentic connection, offers a powerful model for creating a lasting influence. Her success champions the transformative power of personal narratives. So the one thing business leaders could learn from Taylor, it is to be real, be yourself and share your story.
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